Partners
The Swedish shirt manufacturer Eton and Michelin-starred chef Björn Frantzén are united by their passion for taste and craftsmanship. Together, they celebrate individuality and personal expression through the art of the custom-made shirt.
With six Michelin stars, Björn Frantzén is living proof of what it means to perfect his craft. Similarly, Eton has created its niche as a leading global manufacturer of premium shirts. The two worlds meet to interpret the perfect shirt together – in the first collaborative campaign that shows the power of individual taste and style.
Björn Frantzén and Jon Hillgren are two of Sweden’s most discerning pioneers who have both put Sweden on the world map in the fields of food and drink. Björn Frantzén, with his two three-Michelin-star restaurants, is unique both internationally and domestically, with Restaurant Frantzén being the first and only restaurant in Sweden to be awarded three stars in the legendary Michelin Guide. Jon Hillgren founded Sweden’s first gin distillery, Hernö Gin, which today is a leader in the domestic market and recognized as the world’s most-awarded gin distillery.
Their first collaboration, Én Gin, reflects their shared passion for Nordic flavors, raw materials, and craftsmanship. “This is just the beginning of a long-term partnership to further elevate Swedish food and drink culture,” says Jon Hillgren, founder of Hernö Gin.
Orrefors x Björn Frantzén is a unique collaboration that blends world-class gastronomy with exceptional Scandinavian design. The Orrefors x Björn Frantzén glass collection features six distinct pieces used at Björn’s restaurants: three wine glasses, a champagne glass, a beer glass, and a water glass.
The collection is available in two versions: a machine-made option and a handmade edition—a complete glassware collection of the highest class, worthy of a three-star Michelin restaurant.
Audemars Piguet, the prestigious Swiss watchmaker founded in the late 19th century by Jules Audemars and Edward-Auguste Piguet, is globally recognized for its exceptional craftsmanship and innovation. As one of the world’s finest luxury watch brands, it has maintained a long-standing partnership with Björn Frantzén.
Frantzén & Cauble is the collaborative wine project between acclaimed chef Björn Frantzén and Master Sommelier Ian Cauble. The debut release from Björn Frantzén’s wine house, introduced in 2024, is a Côtes-du-Rhône crafted from 90% Grenache grapes.
Björn Frantzén serves as a brand ambassador for the prestigious German automobile manufacturer, Mercedes-Benz. Renowned for his excellence in the culinary world, Frantzén’s partnership with the brand reflects a shared commitment to innovation, quality, and craftsmanship.
Björn’s greatest passion is golf, and he seizes every opportunity to play. In 2022, he founded the Frantzén Open, an exclusive annual golf tournament hosted by the Frantzén Group. Titleist, a brand that perfectly aligns with Björn’s love for the sport, has been a trusted and valued partner along the way.
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